Developing A Marketing Plan for a New Product Essay

Developing A Marketing Plan for a New Product - Essay Example Overseas we also not only have the same competitors we have here, but other local competitors, such as the great candy makers in Switzerland for example. All of these factors have to be taken into consideration. Especially important is the local ideals of a region when running advertisement, as we need to be sure to not run an ad that could be considered offensive in another country. Of course our produce is very tangible, and we hope to be short lived. We are not intending people to buy our product and hold on to them, we want them to eat them so they in turn come back to buy more. We would hope for an as much as possibly purchase, similar to the candy isle you see here. Then people would buy them whenever they caught their eye, and would be instantly attracted to them. We also need to totally market our product as different and more healthy than other alternatives. This is key to success in the important demographics that we need in order to clench success for our company. Once we factor in cost and demand, we will hopefully be able to find a stable price. We do not want price to high or to low, or we may find demand fluctuating to much for our needs. Our objective is to be as successful as possible, but we may need to take initial losses to do that.